Privacy Policy

MDA Leadership Consulting inc. takes seriously the privacy of those who visit our website. We have established this Privacy Policy to communicate what information we collect and how that information is used and safeguarded.

By accessing this website (, you acknowledge the terms and conditions expressed herein. We reserve the right to change this policy at our sole discretion and without notice.


MDA Leadership Consulting, Inc. complies with the EU-U.S. Privacy Shield Framework and the Swiss-U.S. Privacy Shield Framework as set forth by the U.S. Department of Commerce regarding the collection, use, and retention of personal information transferred from the European Union and the United Kingdom and/or Switzerland, as applicable to the United States in reliance on Privacy Shield.  MDA Leadership Consulting, Inc. certified to the Department of Commerce that it adheres to the Privacy Shield Principles with respect to such information.  If there is any conflict between the terms in this privacy policy and the Privacy Shield Principles, the Privacy Shield Principles shall govern.  To learn more about the Privacy Shield program, and to view our certification, please visit

In compliance with the EU-US and Swiss-US Privacy Shield Principles, MDA Leadership Consulting, Inc. commits to resolve complaints about your privacy and our collection or use of your personal information. European Union, United Kingdom and/or Swiss individuals with inquiries or complaints regarding this privacy policy should first contact Andrew Greenseid at:

225 South Sixth Street, Suite 5000
Minneapolis, MN 55402
(612) 332-8182

MDA Leadership Consulting, Inc. has further committed to refer unresolved privacy complaints under the EU-US and Swiss-US Privacy Shield Principles to an independent dispute resolution mechanism, the BBB EU PRIVACY SHIELD, operated by the Council of Better Business Bureaus. If you do not receive timely acknowledgment of your complaint, or if your complaint is not satisfactorily addressed, please visit for more information and to file a complaint.

Please note that if your complaint is not resolved through these channels, under limited circumstances, a binding arbitration option may be available before a Privacy Shield Panel.

For EU Individuals: Your Rights under the General Data Protection Regulation (GDPR)

Users that reside in the EEA have the right to lodge a privacy complaint about our data collection and processing actions with the supervisory authority concerned. Contact details for data protection authorities are available at

MDA Leadership Consulting, Inc. has its headquarters in the United States. Information we collect from you will be processed in the United States. The United States has not sought nor received a finding of “adequacy” from the European Union under Article 45 of the GDPR. MDA Leadership relies on derogations for specific situations as set forth in Article 49 of the GDPR. In particular, MDA Leadership collects and transfers to the U.S. personal data only: with your consent; to perform a contract with you; or to fulfill a compelling legitimate interest of MDA Leadership in a manner that does not outweigh your rights and freedoms. MDA Leadership endeavors to apply suitable safeguards to protect the privacy and security of your personal data and to use it only consistent with your relationship with MDA Leadership and the practices described in this Privacy Notice. MDA Leadership also enters into data processing agreements and model clauses with its vendors whenever feasible and appropriate.

Links to other web sites

MDA Leadership web site may contain links to other internet web sites. MDA Leadership neither controls nor endorses external sites and is not responsible for the content of such sites. This policy does not cover the privacy policies and data collection practices of non-MDA Leadership web sites.

Access rights

EU and Swiss individuals have the right to access their personal data to review, amend, or cancel their participation by using the “Contact Us” information on the MDA Leadership website. We may ask EU or Swiss individuals to verify your identity and to provide other details before we are able to provide you with any information. Your right to delete your information is subject to our records retention policies and any applicable law.

What information is collected, and why?

When a user visits our website, we collect information about the visit that does not identify the user personally. We track information such as the domain from which the user is visiting and the user’s browser type. We also collect specific information regarding the user’s session on our website. This includes items such as the date and time of the visit and the pages viewed.

Sometimes we ask a user to voluntarily provide personally identifiable information (PII). This information generally includes, but is not limited to, name, e-mail address, postal address, and telephone number. We request this information when the user requests one of the following:

  • To register to attend an on-line seminar or demonstration
  • To receive specific information from us such as a whitepaper or code sample
  • To sign up for a mailing list
  • To correspond with us
  • Or any other such activity that we deem necessary

MDA Leadership does not collect any personally identifiable financial or health-related information. We do not intentionally collect information from children under the age of 13.

MDA Leadership is subject to the investigatory and enforcement powers of the Federal Trade Commission (FTC).

How is the information used?

Non-personally identifiable information (non-PII) is collected to allow us to analyze how our website is used and to improve the content and service the website provides.

Personally identifiable information is collected for analysis to improve the content of the website and the services we provide the user.

MDA Leadership will not sell, trade, or rent the information to others. We may use the information to continue contact with the user. This may include contact such as follow-up calls, e-mail correspondence, or mail correspondence to follow-up on the contact or to provide marketing information about promotions, new services, or important website changes. MDA Leadership may share this information with its business partners for the specific purpose of a promotion or service offering. EU or Swiss Individuals have the choice to opt-out or opt-in before MDA Leadership shares data with our business partners, or before we use it for a purpose other than which it was originally collected or subsequently authorized. To opt-out you may contact us at:

In cases of onward transfer to third parties of data of EU or Swiss individuals received pursuant to the Privacy Shield Frameworks, MDA Leadership is potentially liable. We also may be required to disclose an individual’s personal information in response to a lawful request by public authorities, including to meet national security or law enforcement requirements.

Are “cookies” used on the website?

“Cookies” are small pieces of information that are placed on a web user’s hard drive. MDA Leadership may use cookies to provide you with better service. Cookies are pieces of information that a Web site transfers to your computer’s hard disk for record-keeping purposes. Cookies can make the Web more useful by storing information about your preferences for a particular site. The use of cookies is an industry standard, and many major Web sites use them to provide useful features for their customers. Cookies in and of themselves do not personally identify users, although they do identify a user’s computer. Most browsers are initially set to accept cookies. If you prefer, you can set your browser to refuse cookies. However, you may not be able to take full advantage of the functionality of the MDA Leadership site if you do so.

How is personally identifiable information safeguarded?

MDA Leadership utilizes industry standard methods and mechanisms such as firewalls, intrusion monitoring, and passwords to protect electronic information. Multiple physical security methods such as locking devices and 24 hour premise monitoring are also employed. Finally, access to PII is limited to a small number of personnel and on a need-to-know basis.

How to opt out of correspondence

Based on the information a user has provided, MDA Leadership may send e-mail correspondence to the user. Each correspondence will contain an easy means to opt out of further correspondence. If you wish to have your contact information removed at any other time, you may contact us at

Changes and update to the policy

MDA Leadership reserves the right to change the terms of this Privacy Policy from time to time by posting an updated Privacy Policy. We encourage you to review this Privacy Policy periodically for any changes or updates. We reserve the right to amend the Privacy Policy at any time, for any reason, without notice to you, other than the posting of the amended Privacy Policy on this Site.